Morocco’s top-ranked golfer Faycal Serghini has been appointed as the latest brand ambassador of ‘golf in DUBAi’ as part of an ambitious Shaikh Maktoum Golf Foundation drive to stimulate growth of golf in the Arab world and entice new talent to the sport. A familiar face on the professional golf circuit, Serghini has been carrying the baton of hope in his relentless pursuit of putting the region’s golf on the sporting map. His appointment is appropriate recognition for the tremendous contribution made by Moroccan golfers in establishing the footprint of the MENA Golf Tour since its inception in 2011.
A three-time runner-up on the Tour, the affable Moroccan joins a celebrated roster of golfers who make up the ‘golf in DUBAi’ as their ambassador team with stars such as Dame Laura Davies, Jeev Milkha Singh, Stephen Gallacher, Zane Scotland, Matt Fitzpatrick and renowned coach Peter Cowen contributing their time and experience.
“I feel honoured and privileged to be part of the golf in DUBAi team that has taken the profile of the sport in the region to a whole new level,” said the 38-year-old from Casablanca.
“They dared to dream what at first seemed a challenging route, but today’s the MENA Golf Tour is a success story, changing the face of the sport in the Arab golf forever. The victory of Ahmed Marjane in a MENA Golf Tour event is a case in point,” said Serghini, who turned professional in 2000.
“It is a tribute to the ingenuity of golf in DUBAi that a number of MENA Golf Tour members are enjoying career-enhancing opportunities in the inaugural DUBAi Open, the Asian Tour’s final event of the year in addition to getting spots in the Omega Dubai Desert Classic and the final stage of Asian Tour qualifying school.
“It’s just a matter of time before we see an Arab player on one of the main tours — the Asian Tour or the European Tour. Watch out for players like Marjane and Mehdi Saissi, who has just won the Arab Amateur Championship,” said Serghini whose uncanny ability to connect with emerging players has made him special in the region.
Welcoming Serghini to the ‘golf in DUBAi’ family of global ambassadors, Mohamed Juma Buamaim, vice chairman and CEO of golf in DUBAi, commented: “Faycal is a seasoned campaigner, one who is very passionate about developing young golfers. If Morocco is widely recognised as the cradle of golf in the region, it’s because of commitment of players like Faycal, to whom youngsters look for inspiration.
“With this influential figure on board as our newest brand ambassador, we are headed for some exciting times as the very aim of the Shaikh Maktoum Golf Foundation is to take the game to new levels in the MENA region.”