Mercedes-Benz will be the Official Car Sponsor of the forthcoming MENA Golf Tour for a second consecutive year, a growing partnership that reiterates the shared commitment to drive the game forward in the region. The oldest automotive brand in the world will line-up a luxury fleet of latest models to ferry players and officials to and from the venues under the terms of agreement which will also see them make a significant on-site presence.
One of the major sporting highlights of the region, the second edition of the MENA Golf Tour will have six events on its expanded schedule which, for the first time, includes a stop in Saudi Arabia.
The extension of Mercedes-Benz support to the tour is a ringing endorsement to the popularity of the Tour which is aimed at creating healthy playing opportunities for the region’s leading amateurs and professionals against a competent international field.
“Our association with the MENA Golf Tour demonstrates our support to the sporting community in the region and is very much part of our drive to promote the close ties between the sport of golf and Mercedes-Benz,” said Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars Middle East & Levant.
“Collaborations, such as this one, also provide us with a unique opportunity to connect with our customers and strengthen the existing relationships with our partners within an environment that mirrors the Mercedes-Benz image and reputation,” he added.
“We have been associated with the Omega Dubai Desert Classic and the Omega Dubai Ladies Masters as the Official Car Sponsors, and this new ties with the MENA Golf Tour are a reflection on our long-standing history with the sport which we have always felt hamonises our brand values,” he said.
Mercedes-Benz is a highly respected friend of golf, having been the Official Automobile Partner of The Masters in Augusta as well as the Official Patron of the PGA of America which includes the PGA Championship and the Ryder Cup 2012. The German car manufacturer has also been sponsoring the British Open since 2011 which means they are associated with three of the four Major tournaments.
The MENA Golf Tour, which is a new initiative by the Shaikh Maktoum Golf Foundation, was equally excited with the continued support of Mercedes-Benz.
“When you have a brand as big as Mercedes-Benz on board, it adds to the profile of your event. Their passion for golf makes it the perfect partner to work with as we strive to take the Tour to the next level,” said Mohamed Juma Buamaim, chairman of the MENA Golf Tour.
“As a young Tour, we need all the support that we can get. We are delighted to establish this partnership with Mercedes-Benz and hope we can work together on a bright future for golf in the region,” he added.
The MENA Golf Tour, which is affiliated to R&A and the Arab Golf Federation, kicks off at Dubai Creek Golf and Yacht on September 24, 2012 while the season-ending MENA Tour Championship will be held at Al Ain Equestrian, Shooting and Golf Club from October 29 to 31.
Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars Middle East & Levant, shakes hands with Adrian Flaherty, Commissioner, MENA Golf Tour, after signing the sponsorship agreement in Dubai