DP World extend support to local charities through DP World Tour Championship sponsorship
DP World’s sponsorship of the DP World Tour Championship, Dubai, taking place at Jumeirah Golf Estates from Thursday 20 to Sunday 23, is not just about producing a world-class golf event with a US$8,000,000 prize fund. The support extends to local charities initiatives and this year the DP World Tour Championship is no exception with the return of the tournament’s Charity Birdie Pledge which will see funds donated equally to Friends of Cancer Patients and the Special Needs Families Group (SNFG) for each Birdie, Eagle and Albatross made by the professionals over the Earth course during the four tournament days.
“We are pleased to be working in close partnership with the UAE-based organisation Friends of Cancer Patients in raising awareness of cancer, and male cancer in particular,” said Sultan Ahmed bin Sulayem, Chairman, DP World. “Cancer awareness needs to be front of mind. The Birdie Pledge’s direct link to the on-course action is a fantastic way to get people talking about it and getting tested can save lives.”
Nick Tarratt, Director of The European Tour International – Dubai Office commented: “The DP World Tour Championship, the Tour Players Foundation and The European Tour are also very pleased to continue its commitment to the Special Needs Families Group (SNFG) in Dubai. This support makes a huge difference to the lives of young adults with special needs in Dubai, helping them to achieve as much independence as possible and to become responsible members of their families and society.
“Our charity and CSR programmes around the DP World Tour Championship are an important part of the tournament activities and the staging of the highly successful Birdie Pledge is a great way to drive donations which are expected to reach $50,000.
The DP World Tour Championship has had a charity and CSR initiative through the Tour Players Foundation from the first tournament in 2009 when a donation of $50,000 was made to SNFG. Since then SNFG and other charities have received a further $200, 000 in donations from the DP World Tour Championship making a grand total to date before the 2014 tournament of around $250, 000. “We look forward to the tournament, just a couple of weeks away, where the best European Tour players will be tackling the Earth course at Jumeirah Golf Estates with the great golf resulting in the support of two very worthy UAE causes,” added Tarratt.
