A global audience of 850 million homes expected to watch the DP World Tour Championship

A global audience of 850 million households will tune in to Jumeirah Golf Estates this week when Dubai welcomes the top 60 players on The European Tour for the DP World Tour Championship. The final leg of the season-long Race to Dubai, the DP World Tour Championship will be televised live by Tour Productions and broadcast on satellite channels around the world. And for the first time in the history of the event, viewers in the UAE will be able to enjoy 20 hours of live coverage on Dubai Sports Channel 1.

Getting underway on Thursday (Nov 22) from the Earth course at Jumeirah Golf Estates, the four-day, $8 million tournament will see World Number One and Race to Dubai winner Rory McIlroy aim to end the season in style at the final event on The European Tour’s 45-date calendar.

“As the finale to the season, the DP World Tour Championship will see the world tuning in to ‘Earth’,” said Nick Tarratt, European Tour International Director, Dubai Office. “Tour Productions will do their customary excellent job of broadcasting the action worldwide, while we are delighted Dubai Sports Channel will also show the action live for the first time.”

To broadcast the tournament to a global audience, Tour Productions will lay 60km of cable alongside the fairways and greens of the Greg Norman-designed Earth course, while 87 tonnes of equipment – including cabling, trucks and broadcasting technology – will be used throughout the event.

In addition, over 100 TV crew will ensure viewers don’t miss any of the action with their number increased by 18 locally recruited scorers and spotters.

As well as TV personnel, over 150 local and international media representatives will cover the tournament, while the event’s Official Media Partners CNN and Dubai Eye 103.8 will both play key roles as the players fight it out for the title. Dubai Eye 103.8 will broadcast live from the Earth course with player interviews, event news and information throughout the tournament.

Regular updates will also appear on the tournament website as well as on The European Tour’s official site, while the event’s Twitter and Facebook social media outlets will also provide news and information relating to play on the Earth course as well as the events and entertainment in the Championship Village.

“Obviously with free season tickets for the tournament, the best way to watch the players in action is by coming along to Jumeirah Golf Estates for what we believe is the Greatest Weekend on Earth,” added Tarratt. “But for those who can’t make it in person, there will be a wide variety of media sources providing excellent coverage as we celebrate the climax of The European Tour season.”

Free season tickets for the 2012 DP World Tour Championship are available online by registering at the official website www.dpwtc.com